How we solve
hard problems.
In-depth studies of context, constraints, decisions made, and what shipped.
Case 01
Gaming · Behavioral Design
The Anatomy of Seduction in Casual Games
An exploration of how casual games use psychological triggers, visual feedback loops, and micro-rewards to create engagement.
Each study below sets out the situation we walked into, the research we ran, the decisions that followed, and what actually shipped — including the things that did not work. We publish the method rather than only the outcome, because the method is the part you can judge.
For shorter project write-ups, see the gallery. For how a research engagement is structured, see UX research.